Welcome to Be Athletic Shop!
All products have been tested and approved by Real Coaches & Athletes
We are proud to be the OFFICIAL PARTNER of Exxentric in Hong Kong & Macao.
We are proud to work with all of these brands as partners and ambassadors.
GoGood
Born in Auckland New Zealand
It's Personal
Like many young 20 year-olds, we grew up on commercial brand protein powders. Swayed by their flashy marketing and superstar endorsements, we bought it all...and in ignorance fed an industry that was actually doing more harm than good.
The irony was these 'healthy' supplements shared many ingredients found in sugary sodas and confectionary. When we realised virtually all commercial protein powders were packed with this rubbish, we decided to make our own clean alternative.
Bringing It Home
As luck would have it, we lived in a country with a reputation for producing some of the cleanest,highest quality protein powders - New Zealand.
We got to work. By deliberately choosing real, organic fruits and superfoods to complement our blends, we created a purity and authenticity like never before, with a nutritional upside to boost.
Going Good
Our pure proteins were like a breath of fresh air in an industry not known for its transparency. We had real, raw ingredients with nothing nasty added. The nutritional profile was impressive and they tasted great. We then applied our passion for purity to the packaging - insisting on designs that were sustainable, plastic-free and awesome looking!
Friends and family quickly became interested. Since then, thousands of smoothies and countless fist-pump yesses tell us we might be doing something good...
